EDENS
Digital Portfolio Information Platform
Technology • Process • Information Architecture
Developed an interactive digital platform showcasing available leasing properties across regional shopping centers. Structured property information—including demographics, square footage, availability, and existing tenants—into an intuitive experience that enabled leasing teams to quickly tailor presentations and conversations to prospective clients.
ARCADIS
External Publication & Thought Leadership
Project Leadership • Editorial Communication • Production
Led the development of a thought leadership publication designed to reintroduce the CRTKL team as part of Arcadis while highlighting the firm’s evolving role in the U.S. Built around the country’s 250th anniversary, the publication explored emerging trends through projects and perspectives from the Washington, D.C. market.
Sustainability & Executive Communications
ARCADIS
Stakeholder Communication • Data Visualization • Business Communication
Developed a digital sustainability brochure showcasing Arcadis’ capabilities across sustainable design, technology, and consulting. Transformed complex services and information into a clear, visually engaging communication tool designed to support business development and stakeholder engagement.
SHEA RADIANCE
Brand Evolution & Team Enablement
Brand Strategy • Change Implementation • Templates • Training
Elevated the existing Shea Radiance brand by building upon its established logo and color palette. Refined the visual identity through photography, typography, composition, and supporting brand elements, while developing branded templates and training the internal team to apply the system consistently across communications.
CRTKL
Thought Leadership Publishing
Publishing • Editorial Design • Content Strategy
Developed a thought leadership publication featuring industry perspectives and articles authored by CRTKL team members. Created a cohesive editorial system that organized diverse content into an engaging, professionally designed publication aligned with the firm’s expertise and point of view.
VOLUME HAIR SALON
Brand Launch & Digital Ecosystem
Brand Strategy • Web Design • Digital Implementation
Developed the brand and digital ecosystem for a boutique hair salon, including logo and visual identity, website design and development in Squarespace, GlossGenius branding and setup, marketing templates, image standards, and supporting promotional materials. Created a cohesive experience across digital and customer-facing touchpoints.
ABSOLUTELY EVERYTHING CURLY
Educational Content
& Digital Experience
Content Strategy • Information Design • Multi-Channel Communication
Developed an educational content system to help consumers make more informed decisions when selecting hair products. Translated complex product considerations into accessible guides, website graphics, organic social content, and a dedicated hair journal, creating a consistent educational experience across multiple channels.
