The app was created as an interactive view of the properties available for leasing. Each region had it’s own page of shopping centers, all with information on the shopping center, including demographics, square footage, and what other spaces were currently occupied. This allowed for more flexibility when working with a client looking to lease a space.
EDENS - Digital Platform
Business Challenge: Regional portfolio information needed to be presented in a dynamic, consistent, and easily accessible format across properties.
Objective: Create a digital solution that would centralize and improve the way portfolio information was presented to internal stakeholders.
My Role: Senior Designer
A thought leadership piece to reintroduce the former CRTKL team as Arcadis, same team, different company, and to coincide with the U.S.’s 250th anniversary.
Arcadis - External Publication
Business Challenge: Translate complex corporate/project information into a polished, engaging publication for an external audience.
Objective: Create a digital and print publication to reintroduce the former CRTKL team as Arcadis in the DC area.
My Role: Senior Graphic Designer / Project Lead
Arcadis - Translating Complex Information
Business Need: Transform complex business, technical, and sustainability information into clear communications for internal and external audiences.
Key Challenge: Different stakeholders needed information presented in different ways while maintaining a consistent corporate brand and clear messaging.
My Role: Senior Designer / Project Lead
Sustainability Digital Brochure to introduce Arcadis’s cabailities when it comes to Sustainability in projects.
Shea Radiance - Brand System & Team Enablement
Business Challenge: Create a unified brand experience across multiple communication channels while enabling the client’s internal team to maintain consistency independently.
Solution: Created a scalable set of branded templates and communication materials that allowed the internal team to produce consistent content.
My Role: Brand & Creative Project Lead
Was asked to take the current branded elements I.e. logo and brand colors and to elevate the brand. I re-branded Shea Radiance using the basic elements and building off of their imagery, typography and composition. As well as training her team on how to use branded templates.
CRTKL - Thought Leadership Publications
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Business Challenge: Regional portfolio information needed to be presented in a dynamic, consistent, and easily accessible format across properties.
Objective: Create a digital solution that would centralize and improve the way portfolio information was presented to internal stakeholders.
My Role: Senior Designer
Volume Hair Salon -
Multi-Platform Brand Implementation
Business Challenge: Create a new brand and establish a consistent customer experience across physical and digital touchpoints for a new business launch.
Objective: Create a cohesive brand for a hair salon starting out.
My Role: Brand and Web Designer
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Business Challenge: Help readers navigate complex information about curly hair products and make more informed decisions.
Project Value: Translated complex subject matter into accessible, structured content across multiple communication channels.
My Role: Lead Designer
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Absolutely Everything Curly
